SMIATL Recap (September 17, 2011)

Kennesaw State University’s Center for Sustainable Journalism ( hosted its annual Social Media Integration Conference ( this past weekend, September 16-17, 2011.  Law2sm founder Deborah Gonzalez, joined over 100 participants in a series of panels, workshops, keynotes and presentations.  Members of Atlanta Social Media Women ( were prominent as presenters and facilitators throughout the event.  Kudos to Barbara, Jacqui, Tobey; Kellye and others!

Three take-a-ways to share with all of you:

  • 7 Business Drivers of Social Media Marketing, by Jason Falls, founder of Social Media Explorer Blog ( and co-author of No Bullshit Social Media (  His drivers include:
    • Enhance branding and awareness
    • Protect Your Reputation
    • Enhance Public Relations
    • Build Community
    • Enhance Customer Service
    • Facilitate R&D (Research & Development)
    • Drive Sales
  • How to Reach the Media with Social Media by Jeff Cutler (,a social media journalist.  Jeff discussed important points such as:
    • The difference between citizens reporters and journalists
    • Help journalists out by giving them stories that are timely and will engage their audiences – so get to know the journalism (what they write about, where they publish, etc.)
    • The important of “derivative” stories to help you stand out.
    • Some key web sites to bookmark for engaging with journalists:

Deborah Gonzalez, @law2smdeborah, ended her day at SMIATL by joining a group of highly experienced professionals for a guided discussion on the unique challenges that face expert level executives and consultants in the social media arena.  This session was facilitated by Kellye Crane of Solo PR Pro (  The other discussants included Jeff Cutler, social media journalist, @JeffCutler; Eunice Nyandat, The Errand Managers (; and Marissa Stone, social media and technology specialist, @Marissa_Stone.  Three core challenges came up during the conversation:

  • How do we keep clients in compliance with social media in heavily regulated industries such as medical, pharmaceuticals, insurance, legal, etc.?
    • Work with a professional who knows the ins and outs of compliance and regulations (like Law2sm).
  • Do we need certification for social media professionals?  Who would certify and what would they certify?
    • There is a lot of debate, especially over who should be doing the certification and what will it mean.
  • What are the most effective tools and techniques for listening to a population you are not allowed to connect with directly?
    • Sometimes the backdoor or good old fashioned “bumping” into someone and speaking to them outside of the social media/online environment is the way to go.

There is so much more in terms of these three.  What are your thoughts?  Did you attend SMIATL or a similar conference?  What key take-a-ways can you share with all of us?


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