Lunch and Learn: Badvocacy (Sept. 1, 2011)

Law2sm’s second Lunch and Learn in Athens, explored the real-world business concern of badvocacy – when “someone” spreads negative comments about you or your company on social media platforms and networks.  Participants gathered at Buffalo’s Café in the Alps Shopping Center, and while munching on delicious appetizers learned about how to identify badvocacy, and steps they can take before, during, and after a social media crisis.

Deborah Gonzalez, founder of Law2sm, presented the informative session.  She first provided some examples of badvocacy, from well-renown “disasters” such as Go.daddy’s founder’s Zimbawe elephant hunt; the Red Cross beer tweet; and Johnson and Johnson’s Mommy Blogger Conference mishap.

The rest of the session focused on lessons businesses can learn from these social media mistakes, why does badvocacy happen and what the business can do.  The session concluded with the example of Dave Carrol’s viral YouTube video “United Breaks Guitars” and a special twist to that plot.

Participants left with great resources and a better understanding of badvoacy and how to deal with it – legally of course!  Congratulations to Peggy Polonus who won the door prize, a bag full of new Law2sm swag and a copy of the book Sales Motivation: Great Quotes to Find Your Passion by Todd Duncan and published by

The Law2sm Lunch and Learn series is an educational program fulfilling Law2sm’s second goal – to provide the business community and the public with resources to help them navigate the new digital and social media world.  The third in the series is coming up on Thursday, October 13, 2011 at 11:45 am when Cecilia Mercer will present on Cyber-bullying: Beyond the School Yard and the Workplace.

Check out our calendar for more information and a list of upcoming events.  Also, let us know of topics relating to social media and law that you would like us to talk about.  Email to  Meanwhile, enjoy the photos.

Peggy Polonus, Sunita Singh (Reddy Medical Group), and Hannah Smith (Athens Convention & Visitor’s Center) join Law2sm co-founder, Cecilia Mercer (TW&A);

Peggy proudly shows off her Law2sm swag.

If you would like a pdf of the powerpoint presented at the Lunch and Learn, please “Like” us on Facebook and email your request to 

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