On July 15, 2015, the US Chamber of Commerce (https://www.uschamber.com) partnered with the Georgia Chamber of Commerce (https://www.gachamber.com), the Georgia Institute of Technology (http://www.gatech.edu), and the Technology Association of Georgia (http://www.tagonline.org), to present the Atlanta Cyber-security Summit (https://www.uschamber.com/event/georgia-2015-cybersecurity-summit).

The event is part of a nationwide tour stopping at various cities throughout the US to promote awareness and preparedness of companies regarding cyber-security risks and threats, as well as resources and strategies to prevent, manage, and recover from them. The half-day event included various speakers from local and national FBI, Secret Service, Department of Homeland Security, NIST, US Army Cyber Protection Brigade, and corporate representatives. Their presentations were full of valuable information – some new and some as refreshers, but all good components of a business cyber security toolkit.

I have put down some highlights and thoughts below, as well as some of the resource URL’s that they shared with us. What are you doing from a business standpoint on the issue of cyber-security? Do you even know where to start? One myth that we should do away with right now is that size does not matter in this arena in terms of being a target – it matters in terms of the resources we have to protect our data and mitigate incidents. But it is not futile. As a business professional you do need to think about how to incorporate some security controls in your operations. Although the message was clear from this event that our adversaries (i.e. hackers, etc.) have their own rules that they play by and will not give up the attacks, it is also clear that there are resources and help out there from the US government, military and private sectors. So read a bit, check them out, and let us know if you have any questions.

Ann M Beauchesne, Senior Vice President of the US Chamber of Commerce began her discussion with a poignant statement “The Internet is infested” and “90% of all cyber attacks are done to private companies.” She added that the focus is now on health records – “that when stolen are worth their weight in gold.”   This was a recurring theme – the records do not weigh physically but they weigh heavily with value. Another recurring message throughout the day was the increased use of social media and social networking tools by cyber-terrorists to get their messages out, recruit new jihadists, and create a cyber-jihad army. One tool spotlighted for them – YouTube.

Ann was followed by Tino Mantella, CEO of the Technology Association of Georgia. Tino indicated that in Georgia alone the cyber-security industry consists of more than 10,000 jobs and has raised $4.7 billion in revenue. His emphasis was that cyber-security is a “growing national security challenge.” Tino introduced Jim Kerr, General Counsel of Southern Company (http://www.southerncompany.com), who spoke about how the electricity industry is approaching the cyber-security threat with cooperation and collaboration. Jim talked about how vital energy was for the “health and happiness” of people and so their systems must be reliable and resilient. The challenge of cyber-security is that “we do not necessarily see them coming” and in essence “we are under attack every day – millions of times a day – in fact, people are in our systems as I speak today.” He emphasized the importance of government and industry communication and collaboration. This message was also reiterated a number of times.

Next on the agenda was Adam Sedgewick, Senior IT Policy Advisor, for The National Institute of Standards and Technology (http://www.nist.gov). Adams spoke about the NIST Cyber-Security Framework (http://www.nist.gov/cyberframework/), describing its components and its usefulness for business of all sizes, but especially small-to-midsize businesses, to ensure cyber-security in their companies. The five main concepts include: identify, protect, detect, respond, and resolve. Adam ended with a brief statement of how the US is now introducing this framework internationally (EU, Japan, etc.) to begin the conversation of worldwide standards.

One of the main objectives of these summits is to introduce local businesses to local law enforcement who can assist them should they experience an incident. Murang Pak and Michael Anaya represented Georgia FBI (https://www.fbi.gov/atlanta), and Alan Davis represented Georgia Secret Service (http://www.secretservice.gov/ectf_atlanta.shtml). An important point brought up by Agent Anaya was the fact that “hacking” technology has progressed so much that you know have “unsophisticated hackers using tools developed by very sophisticated actors.” These actors could be criminals, nation states, individuals, etc. The agents agreed on that information sharing is so important when it comes to cyber-attacks since by reviewing and analyzing the data they can “identify a migration of threats from one company to another” and can warn the company to prevent the attack from happening or from causing extensive damage and/or loss.

Following the break, the private sector panel was bright up including Matthew Eggers of the US Chamber of Commerce, Dr. Steve Cross, Executive Vice President for Research, Georgia Tech, Sean Franklin, Vice President of Cyber Intelligence for American Express (https://www.linkedin.com/pub/sean-franklin/49/76/695), and Jeff Schilling, Chief Security Office of Firehost (https://www.firehost.com).   Their discussion ended up focusing on specific threat trends and security concerns of the Internet of Things. Dr. Cross offered two great resources form Georgia Tech, their annual emerging threat report (https://www.gtisc.gatech.edu/pdf/Threats_Report_2015.pdf) and APIARY, an automated framework for malware analysis and threat intelligence (http://apiary.gtri.gatech.edu). Jeff talked about the consequence of not knowing your own system as one of the causes of cyber-security failures. “Know they self, know thy enemy” he quoted. “Do you know your own system – its vulnerabilities and its strengths?” Sean took a humorous approach to IoT “my refrigerator keeps threatening my toaster.” But his statement is funny because so many see the future truth in it. We know there are millions of devices connected to the Internet now, what happens when they start talking to each other and telling our secrets?

Before lunch Thad Odderstol, Director of Industry Engagement for the Department of Homeland Security offered a number of tools and resources for combating cyber-attacks (http://www.dhs.gov/topic/cybersecurity) and Col. Donald Bray talked about the Army Cyber Mission Force and the new Cyber Security Branch the Army is starting. Col. Bray also discussed briefly the Army training in cyber-security initiative from the Army Cyber Institute at West Point (http://www.usma.edu/acc/SitePages/Home.aspx), to the US Cyber Command (http://www.arcyber.army.mil) to be consolidated in Fort Gordon, Georgia.

The luncheon keynote brought us Mark Guiliano, Deputy Director of the FBI. He used the recent cyber-attack on SONY as an example of cooperation between government and corporate. He outlined the “dark net” that we are combating and the agility of our adversaries. He also emphasized the importance of information sharing and spoke about the Cyber-security Information Sharing Act (https://www.congress.gov/bill/114th-congress/senate-bill/754) and why the government having access to encryption keys is so important. “Our job is to keep Americans safe. We can’t do that efficiently and effectively if we do not know what is going on” since right now so many criminal actors use encrypted channels to communicate and organize attacks. The Act is still being debated in Congress.

The Summit ended with the presentation of Dr. Phyllis Schneck, Deputy Undersecretary for Cyber security, National Protection, & Programs Directorate of DHS (http://www.dhs.gov/person/phyllis-schneck-nppd). Her message was two-fold. DHS number one priority is building TRUST with the private sector, and one way they will do that is to BUY new technology from them.

This half-day was packed with information and expertise. But what does it all mean. Some skeptics would say this summit was part of an organized propaganda campaign for CISA and DHS – to “educate” the private sector about the need for giving government the keys to their data and to start building the “trust” Dr. Schneck spoke about. Perhaps. But they still offered a lot of good resources and tools for small and midsize businesses, who may not have a political agenda, but do have a bottom line to protect and grow.

Did you attend the Summit in Atlanta or in another city? Share you experience and/or thoughts in the comment box below. One thing is for sure – the conversation about cyber-security will continue.

The Technology Association of Georgia (http://www.tagonline.org) sections on Health and Social co-presented a panel of key stakeholders in the health industry regarding the current and future use of social media to engage with patients. Entitled “Social Media in Health: Connecting, Collecting and Collaborating” it was held at the Centergy Building in Atlanta on May 14, 2015. Their promo for the panel read as follows:

Health consumer behavior is changing and consumers are engaging with social media platforms and tools in widely different ways. The means by which individuals seek, digest, and trust information makes it more critical than ever for health-related organizations to understand the right ways to engage with their audiences. This includes reaching specific population segments, and defending against misinformation and dissatisfied customers.

 Four panelists presented their views in a discussion full of insight, lessons learned, social experiments, and an emphasis on “purposeful use” of patient data that is collected and acted upon. All this with a twist of humor sprinkled throughout that kept the conversation lively and interesting. The four panelists included:

• Greg Foster – Co-Founder, Chairman and CEO of BrightWhistle (http://brightwhistle.com)
• A. “Chip” Strosnider, Jr. – Director for Technology and Innovation at Kaiser Permanente (KP) Georgia (http://thrive.kaiserpermanente.org/care-near-georgia)
• Erin Edgerton Norvell – Founder and Principal Strategist of Digital Edge Communications (http://www.digitaledgecommunications.us)
• Rob Zanin – Director, Digital Strategy at WellStar Health System (http://www.wellstar.org)

Although lasting just about an hour, a lot of information was shared. Below I list some of the highlights, but there was much more than I can recap here.

• Social media is being used for a variety of reasons by health organizations including: brand recognition, patient engagement, patient acquisition, patient care management, patient behavior change, preventative care, and issues of public health awareness.
• The main social media platform they all use is Facebook. KP uses Twitter and has found that Pinterest works well of women’s health concerns.
• You need a strategic vision and sufficient resources to maintain the social media channel over time.
• Using social media for preventative care is key as the economic model of healthcare has changed from reimbursement based on service provided to the patient to reimbursement based on patient outcome. For example, if a patient is readmitted within 30 days for the same issue, there is an economic penalty to the health organization.
• The core digital strategy when using social media is personalization of the message for the individual patient.
• KP will experiment with an online forum called “The Doctor ‘s In” where physicians will moderate conversations for patients who suffer form particular illnesses as a way to ensure the quality of the information the patient is receiving and to monitor the issue sand concerns the patients are having.
• KP is also experimenting with geofencing conducting a pilot program in California. The example given was that if a KP member goes to a Church’s Chicken, the geofence will be triggered and the KP member will receive a message on their smartphone suggesting the chicken salad instead of the fried chicken basket.
• Another panelists suggested that sounds great from a preventive perspective (helps lower the patient’s cholesterol, etc.) but did voice a concern of what happens when that information is tied to an increase in insurance premiums?
• One of the panelists brought up a specific request a physician gave him “find me a technology that will change habits.”
• Other technology mentioned was the use of digital patient coaches to push specific information to patients at specific times – avatars that monitor the patient and give “advice” and “guidance.”
• Gamification was brought up as a response to how to incentive people in regards to certain health concerns – like childhood obesity. Budget to spend on the campaign was another.
• HIPPA, security and data privacy are all concerns – and with mobile, more now than ever.

As you can see the conversation was broad and touched on a number of different topics, although wearable technology (like the Fit Bit, etc.) was not brought up. I can easily see some privacy and legal concerns as health care providers look at the wearable technology and other Internet of Things applications and start having them communicate with the health organizations. What unintended consequences will that bring? If so many of our medical decisions are being made by HMO’s today, will they next be made by the technology itself? Where does that leave our own autonomy regarding our health and our bodies? Health tech, e-health, digital health – these are all umbrella concepts attempting to label the intersection of health care and technology. One message I left with is that this is just the tip of the iceberg and we need to keep watching and monitoring where all of this is going.