Tweet & Greet: The Winners!

What an exciting week!

The debt crisis was resolved (somewhat), the heat reached new records of highs and lows, and Law2sm, LLC, launched with fanfare and your tweets of encouragement and congratulations.

With all of you passing on the word we reached over 89,244 twitter followers.  A shout out to those from Atlanta, California, Chicago, Colorado, New Jersey, Amsterdam, Canada, United Kingdom, and even Thailand!

Our winners are:

  1. @Rankinfund: Athens Lunch & Learn on Badvocacy 9/1/2011
  2. @eWeb2Connect: Atlanta Taps & Tweets on Social Media & Employee Policies 9/21/2011
  3. @RichardhAmmar: Law2sm Swag
  4. @DRossCurington: Law2sm Swag

We had a great time reading the tweets and interacting with all those who tweeted.

Follow us at @law2smdeborah for more chances to win and join the movement.

Thank you and let us know – how can we help you navigate this digital world!

Tweet and Greet

Hello! We are finally on our way!

Law2sm, LLC, (that’s us!) a new social media legal consulting firm, launches its new services and website on Monday, August, 1, 2011. We are marking this very special occasion with a Tweet and Greet online lasting the entire week where business professionals (that’s YOU!) can win one of 20 tickets to an upcoming Law2sm sponsored event.

From 8:00 am on Monday, August 1st, until midnight on Friday, August 5th, business professionals (YOU) are invited to follow and tweet a greeting to Law2sm at @law2smdeborah, mention the new company online with the hashtag #law2smlaunches, or send an email to info@law2sm.com. Winners will be announced on August 8th.

Events include “lunch and learns” and “tapas and tweets” on social media and law topics such as Badvocacy; Employee Policies and Terminations; Digital Asset Management; and more. To see a full calendar of events go to www.law2sm.com and click on “EVENTS.”

Hope to meet you online soon!

Welcome to Law2sm’s Cyber-Bullying Corner (CBC)

Bullies. They have been around since forever. For those of us who are not digital natives, it might have been name-calling or some other form of teasing. It might have been someone kicking sand in your face at the beach, or pushing too hard at the playground or it might have been much more physical, resulting in a busted lip or a black eye. But in those days, the bullied could retreat. She could go to the safety of her room at home, turn on the stereo and blast away the hurt, at least for a little while.

Bullying has taken on an entirely new dimension with the advent of the Internet and social media. Communication between kids, tweens, teens and others has become instantaneous. Thoughts, unfiltered, fly from the fingertips and once out there, they are out there. And those thoughts can be destructive and devastating. But no one, the schools, the law, the parents, the teachers nor the students has any concrete direction of how to handle the Internet. In the world of 24/7, issues of “jurisdiction” arise; is the bullying happening on school computers or on home computers? Is it free speech? Does it depend on whether you are the parent of the bully or the bullied?

These are all hard questions. And there are no easy answers. Everyone agrees that there should be zero-tolerance of physical bullying within school grounds. But how do we address the ether?

In this section, Law2sm will be focusing on some of the questions, some of the issues, some of the answers, and some strategies and resources to help minimize the destructiveness of bullying, in general and cyber-bullying in particular.

Social Media Day the Law2sm Way!

On June 30, 2011

Law2sm took over ARTini’s on Broad Street, to celebrate Social Media Day 2011 with a lunch and learn on crowd sourcing. Deborah Gonzalez, Esq., the founder of Law2sm, gave an informative presentation on how business owners can use the power of Social Media to develop business projects and raise money for a cause. Over 22 attendees represented various local Athens business and not-for-profit organizations, including Carl House, Dealmobs, Jack Davis Foundation, Samaritan Counseling, UGA, Wells Fargo, Yuva Med Spa, and others. They left with full minds (handouts and lots to think about) and full bellies (the cupcakes were delicious! Thanks Cici.) BTW – Congratulations to Dr. Glenn Ames who won the door prize, a copy of the book Sales Motivation: Great Quotes to Find Your Passion by Todd Duncan and published by SimpleTruths.com.

The event was part of a day-long Tweetathon to raise funds for Chance for Children, a United Nations non-governmental organization whose goal is to provide an opportunity to the street children in Accra so they can take control of their lives through experiencing love and safety, and receiving an education and professional training. Emily Wancier represented the group at the luncheon. http://www.chance-for-children.org. The Tweetathon was setup using a crowd funding website called Chipin. The event raised $1,071 – 53% of the $2,000 goal – not bad for the first one! http://cfc.chipin.com/chance-for-children. Want to conduct your own Tweetathon – contact Law2sm to help you set it up.

This was the first in our series of Lunch and Learns. Many more to come – check out our calendar. Also, let us know of topics relating to social media and law that you would like us to talk about. Email to info@law2sm.com. Meanwhile, enjoy the photos.

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Dr. Glenn Ames (in foreground) listening to Deborah Gonzalez’s presentation, Carly Shockley from Dealmobs shares with those at her table, and another view of the audience at Artini’s

.

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Killick (in hat) Athens graphic artist and musician, and more Social Media Day attendees

 

Five Social Media Legal Myths

Social media platforms, smart phones and applications are changing the way we conduct business and interact socially with friends, family, and colleagues. Today, discussions involving Facebook®, Android®, and Angry Birds® are common. But it is not all fun and games. The financial payouts and consequences of social media for those involved, including vendors, developers, and clients, are becoming more apparent. New cases emphasizing social media mistakes costing reputations, resources, and jobs are becoming just as common as new releases of applications and putting everyone on alert.

There are many top five and top ten lists out there on social media. We’ve looked at a few and noticed one thing seemed to be missing from the conversation – the law. So here is our list. Read, enjoy, share and please let us know your thoughts – did we miss one; do we need to clarify something; do you have additional questions or comments? Post your comment below or send us a tweet @law2smdeborah or by email at info@law2sm.com.

1. Social Media is Free and Should be let Free…

Social media is not as expensive as traditional media, but it does have a cost – the cost of time and resources (including staff) to apply it correctly and to protect the most valuable thing your company owns – its reputation! As for letting it be free, employees and customers can be wonderful ambassadors for your brand – but do you know what they are saying? Do they rave or do they rant? Are you part of the conversation? Are you responding in a way consistent with the law? Make sure you have the right legal guidelines, policies, and protocols in place to help you maximize your social media benefits and minimize your risks such as a potential PR crisis.

2. Anyone Can Do It…

Would you let a techie balance your company books? Would you let your accountant do your marketing? Would you let your lawyer design your logo? Unless those professionals have these other skills, the answer is probably a resounding NO! Everyone has specialized skills, job description and a role to play to get your company the success it is aiming for in cyber space. So make sure to get the right professional to help you with your social media strategies and make sure to get the right lawyer with the right expertise – who understands social media and knows the law – to make sure you are protected against liability in this digital environment.

 

3. Do it Now and Do it Fast…

It takes less than 5 minutes to set up a Twitter Account, a little longer for a Facebook Fan Page. The technical logistics are 1-2-3. But before you do (even if you’ve done so already) think about what you are trying to achieve with social media? Is it more customers, more exposure, more sales? Do all your social media accounts have the same name? Does it relate to your company name? Are you protecting your trademark as you create these different accounts? Thinking about these questions is one thing, but you need to take some time to answer and reflect on your responses. Then you need to put the answers in a central location that you and your company can refer to keep you on track [or legal]. You need a social media plan that is feasible, effective, and in compliance with professional, ethical, and legal rules. Make sure you seek guidance from the right professional(s).

4. Don’t Tout Your Success…Everyone Will See It…

You’ve heard about them, and probably seen a few – viral videos – the funny brothers pulling an ear, the playful kitten that stops wiggling in mid-air, the airline that broke a guitar and wouldn’t compensate its owner. The list goes on and on. But these are just a select few of the millions of videos that are uploaded to YouTube everyday! You use social media to market your brand and you can use other media to market your social media presence and you use social media to loop back to your website, etc., etc., etc. So, you have to shout about your success – and that’s fine. Just make sure you get everyone’s permission – especially your customers’ if you are using their name or photo – and don’t violate anyone’s privacy or intellectual property rights.

5. There are No Rules and Current Laws Don’t Apply

There are rules in the social media world – unwritten cultural norms in this digital environment. There is a language that the insiders know and there is a protocol to the conversation. Social media is about currency (what is important at this moment), authenticity (credibility and trust), and relevancy (to who is reading or interacting). Violating any of these rules can lead to a slippery slope of legal violations. Current laws do apply – because they are the laws that we have. But these laws are being challenged, changed, modified, and recreated, with new laws proposed every day – including two new laws on privacy introduced in 2011. Which ones apply to your company, your business, your industry? Knowing is important so you can take the steps necessary to protect your company and your success including getting the right people involved at the right time.