Lunch and Learn: Badvocacy (Sept. 1, 2011)

Law2sm’s second Lunch and Learn in Athens, explored the real-world business concern of badvocacy – when “someone” spreads negative comments about you or your company on social media platforms and networks.  Participants gathered at Buffalo’s Café in the Alps Shopping Center, and while munching on delicious appetizers learned about how to identify badvocacy, and steps they can take before, during, and after a social media crisis.

Deborah Gonzalez, founder of Law2sm, presented the informative session.  She first provided some examples of badvocacy, from well-renown “disasters” such as Go.daddy’s founder’s Zimbawe elephant hunt; the Red Cross beer tweet; and Johnson and Johnson’s Mommy Blogger Conference mishap.

The rest of the session focused on lessons businesses can learn from these social media mistakes, why does badvocacy happen and what the business can do.  The session concluded with the example of Dave Carrol’s viral YouTube video “United Breaks Guitars” and a special twist to that plot.

Participants left with great resources and a better understanding of badvoacy and how to deal with it – legally of course!  Congratulations to Peggy Polonus who won the door prize, a bag full of new Law2sm swag and a copy of the book Sales Motivation: Great Quotes to Find Your Passion by Todd Duncan and published by SimpleTruths.com.

The Law2sm Lunch and Learn series is an educational program fulfilling Law2sm’s second goal – to provide the business community and the public with resources to help them navigate the new digital and social media world.  The third in the series is coming up on Thursday, October 13, 2011 at 11:45 am when Cecilia Mercer will present on Cyber-bullying: Beyond the School Yard and the Workplace.

Check out our calendar for more information and a list of upcoming events.  Also, let us know of topics relating to social media and law that you would like us to talk about.  Email to info@law2sm.com.  Meanwhile, enjoy the photos.

 
Peggy Polonus, Sunita Singh (Reddy Medical Group), and Hannah Smith (Athens Convention & Visitor’s Center) join Law2sm co-founder, Cecilia Mercer (TW&A);

Peggy proudly shows off her Law2sm swag.

If you would like a pdf of the powerpoint presented at the Lunch and Learn, please “Like” us on Facebook and email your request to info@law2sm.com. 

Weekly Recap 9/05/11 – Stories Relating to Social Media & the Law

Welcome to our weekly recap of stories relating to Social Media and the Law.   It was a light week for tweets, but not for exciting events – Law2sm hosted a Lunch and Learn on Badvocacy (see Event Summaries for info and photos) and participated in the High Museum of Art Tweetup in Atlanta (see post – a lot of fun!)

These are some of the articles, reports, posts, etc. that caught our attention this week.  We originally send them out through our twitter account @law2smdeborah, so follow us to get them as we find them.  But many of them are such great resources we don’t want you to miss them, so we’ve decided to put them as a weekly recap.  The links will take you to their original sources, whether Mashable, Lexology, and/or others.  Enjoy and let us know some of the stories you’ve found interesting this week.  Just share in the comments below.  Have a great week!

  • Justice Dept. Moves to Block Merger Between AT&T and T-Mobile: nyti.ms/p5T4lb
  • Lunch & Learn today: Badvocacy – When Bad SM Happens to Good Companies 11:45 am 9/1/2011 Buffalo’s Cafe, Alps, info@law2sm.com
  • Social Media Workshop – Social Media Legal Myths – 9/12 6 pm – ATL reformationproductions.com/workshop/
  • E-Mail Marketing: Don’t Let Them Forget About You twrt.me/6q0011 via @judiknight
  • RT @bsookman: Conflicts Between U.S. and U.K. Internet Defamation Law bit.ly/oYebdA
  • It’s official: Google wants to own your online identity bit.ly/osidxz

Weekly Recap 8/29/11 – Stories Relating to Social Media & the Law

First – Our thoughts go out to those on the East Coast surviving through Storm Irene. We hope you have been able to stay warm and dry.

Second – Welcome to our weekly recap of stories relating to Social Media and the Law.   These are some of the articles, reports, posts, etc. that caught our attention this week.  We originally send them out through our twitter account @law2smdeborah, so follow us to get them as we find them.  But many of them are such great resources we don’t want you to miss them, so we’ve decided to put them as a weekly recap.  The links will take you to their original sources, whether Mashable, Lexology, and/or others.  Enjoy and let us know some of the stories you’ve found interesting this week.  Just share in the comments below.  Have a great week!

Book Review: Getting Organized in the Google Era by Douglas C Merrill

The subtitle is “How to Stay Efficient, Productive (and Sane) in an Information-Saturated World” and is written by the former CIO of Google, “whose corporate mission is to organize the world’s information.” That is a tall task as each of us knows intimately the burden of information overload in our lives.  As we are inundated with information and data continuously through traditional and non-traditional media, including tv, radio, newspapers, blogs, Twitter, Facebook status posts, etc., how do we make sense of it all?

Douglas’s solution is stress reliving.  He wants us to understand that we can’t make sense of it ALL and that in fact, we don’t have to.  We need to use our skills for filtering information so we don’t overfill our heads with information that we can easily look up elsewhere.  And here is his key – “search is king.”

Douglas outlines a process that when we are confronted with information we need to make a choice – do we need to ignore it , do we store it somewhere for future retrieval, or do we encode it – remember it and put it in our long term memory?  The answer depends on the content and context of the information – what do we need it for? – and that answer comes from what is our goal, what are we trying to achieve?

So all that information that we can look-up needs to be put in a system that makes it easy for us to retrieve.  Douglas uses a Google arsenal of tools, not because he worked there, “but because they fit his work style.”  Tools like Gmail®, Google Calendar®, and Google Docs®.  But he also recognizes that other tools, not produced by Google can work almost as well – Dropbox, for one. And don’t forget bookmarks! He seems to be a die-hard MAC user and touts the benefits of iPad®, but he also owns a Kindle®.

Douglas dedicates a chapter to how to search and offers a breakdown of search terms that reminded me of SQL (structured query language) from my days as a network administrator.  The Boolean operators (and, or, +, -) make an appearance as well as some lesser known options but I like the “site” term that allows me to use Google to search a specific site without having to go there first.  And who knew that Google allows searches by text (466453) and also has a toll-free directory assistance line (800-466-4411). OK, maybe you did, but I didn’t until I read this book.

There are many nuggets of gold throughout the book, but I think the core message is that we need to accept that our work life and personal life are integrated through these social tools and that’s ok.  We don’t need to work 9-5 to get our work done (and we usually don’t). We can work 2 – 11.  Depends on our clients and our work.  We can dedicate a few moments on the weekend for work tasks in exchange for a few moments on personal items during the workday, so we don’t feel stressed or resentful.

There is much more in here as Douglas uses personal tragedy to showcase the limitations of our minds under stress.  He talks about being prepared and how the Cloud will help us have information when and where we need it so that we are prepared.

This book is a good read for the tidbits it offers but also for the perspective of how digital and social tools are changing our work and world and how we can navigate the information overload better.

How do you stay organized in this digital world – or it disorganization the new black? Is “search” the king for you as it is for Douglas? Looking forward to hearing your thoughts.

For more information on Douglas go to: http://www.douglascmerrill.com/

Cyber-bullying Recap 8/22/2011

There was quite a bit of activity this week for Law2sm in terms of cyber-bullying.  We were invited to speak on “Legally Speaking”, a cable talk show about all things legal hosted by Jacqueline Bunn of the Georgia Association of Black Women Attorneys (GABWA).  I spoke about cyber-bullying and sexting, legislation, legal issues, and what parents can do to protect their children.  The program should broadcast before the end of the year and I will post the link.  In the meantime here are some additional resources and tips for those interested in the topic.